Research Portfolio
Selected research across Healthcare, SaaS, Fintech, and D2C. Focused on hidden signals and structural risks.
Full client engagements are confidential. These are representative research examples.
DentOnly — GTM Strategy
Market research and go-to-market consulting for a dental SaaS startup.
Challenge: DentOnly needed to validate market entry and GTM strategy in a crowded dental SaaS landscape.
Approach: Conducted structured market research across 300+ clinics in fragmented regional markets. Used AI-assisted workflows to identify decision-makers and buying patterns.
Constraints: No paid media data. Early-stage product. Limited historical benchmarks.
Outcomes
- Reduced GTM uncertainty in a crowded SaaS category.
- Developed a 5-factor lead scoring and prioritization model.
- Provided competitive and pricing insights to support GTM decisions.
- Delivered research-driven inputs into launch and outreach strategy.
Core Research
These represent my most substantial and differentiated research work.
SMB SaaS – Retention Dynamics
Operating models for SaaS products targeting SMBs, focusing on retention and unit economics.
Decision Impact: Pricing, retention strategy, capital allocation.
Download PDF →Fintech – Scale to Sustainability
Fintech growth challenges, compliance complexity, and regulatory containment frameworks.
Decision Impact: Launch sequencing, risk mitigation.
Download PDF →Digital Health Transformation
Healthcare ecosystem dynamics, stakeholder incentives, regulatory constraints, and demand drivers.
Decision Impact: Market entry timing, stakeholder engagement.
Download PDF →Selected Research
Additional research demonstrating range across sectors.
Quick Commerce Profitability
Unit economics, sustainability of promise timelines, and competitive positioning.
Download PDF →D2C Beauty – Retention Economics
Retention challenges, consumer behavior, pricing sensitivity, and brand differentiation.
Download PDF →Mental Health Apps
Adoption barriers, user trust, monetization models, and ecosystem challenges.
Download PDF →EdTech – Reality Phase
Post-hype market realities, revenue models, adoption patterns, and product-market fit issues.
Download PDF →Discuss a Research Engagement
Typically respond within 24 hours.
tarak@tamaraiselvan.com